Alliance News

Redefining the Good Life: The Investing Power of Millennials

On May 22-25th, SOA Founder & CEO Daniela Fernandez attended and spoke at the Sustainable Brands Forum in Detroit, Michigan. Before attending the Forum, Daniela wrote an article on the investing power of millennials, bringing to light the opportunistic scenario millennials are presented with and describing how they can tackle the problems at hand.

“Over the next few years, the private sector will inherit the enormous responsibility of sustaining the health of our planet. Although this daunting challenge may force companies to operate outside of their comfort zones, businesses should recognize that with great responsibility comes great opportunity.”

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